Sunday September 25th 2022

$9.99? Just make it $10, why don't ya?!

This is no place for rants, girlie, my Scottish mum used to say in the kitchen. And so I’ve moved my mumblings to blogworld.

Today, for the umpteenth time, I happened upon another glossy ad for specials at a local shop. Every single item was marked $1.99 or $2.99 or $99.99.

I realise that in marketing-speak, this not-so-subtle psychological trick (which fizzles as poorly as the last Sex and the City three-quel) is designed to entice us to buy.

But in whose world does this actually work?

Give me an honest-to-goodness round number in ANY currency, baby. Tell me it’s $4 and I’ll feel the bargain. Whack me with a dead-fish $3.99 and lose my custom. Every time.

The worst? Those $9,999 plasma television deals. Right, what am I to do with my couple of cents left over? Buy a McDonald’s and praise my purchasing savvy?

Shops, retailers, marketeurs and entrepreneurs – play fair now. We’ve had enough!

And that’s 100% of the time. Not 99% of it.